Some Case Studies
CASE STUDY 01
421 Tracked Conversions for a Dubai Technical Services Company
Client
Ali Brother Technical Services
Industry
Technical Services & Home Maintenance
Campaign Period
10 June 2025 – 30 November 2025
Campaign Type
Google Search Ads
Target Market
Dubai, UAE
Campaign Focus
- AC repair & maintenance
- AC services
- Home renovation
- Villa renovation
- Kitchen renovation
The Challenge
Like many technical service companies in the UAE, Ali Brother Technical Services needed a more consistent way to reach people who were actively searching for maintenance and renovation services.
The objective was not simply to generate website traffic. The campaign was designed to put the company's services in front of potential customers at the exact moment they were searching for a service.
The Strategy
Trend Mart Solutions developed and managed a Google Search campaign focused on high-intent service searches.
The campaign was structured around separate service categories, including AC services and home renovation, allowing the advertising to match different customer needs and search intentions.
Examples of high-performing search keywords included: "AC repair Dubai," "AC service Dubai," "home renovation Dubai," "villa renovation Dubai," "kitchen renovation Dubai"
The campaign was continuously monitored to improve traffic quality, conversions and cost efficiency.
Campaign Results
During the campaign period, the account generated:
Metric | Result |
|---|---|
Impressions | 98,731 |
Clicks | 6,842 |
Conversion | 421 |
Ad Spend | AED 12,408.37 |
Average CPC | AED 1.81 |
Cost Per Conversion | AED 29.49 |
Target Location | Dubai, UAE |
These figures represent the conversion activity reported inside the Google Ads account.
Key Campaign Performance
The two main campaigns produced:
AC Services – Search
- 3,924 clicks
- 261 conversions
- AED 31.12 cost per conversion
Home Renovation – Search
- 2,918 clicks
- 160 conversions
- AED 27.64 cost per conversion
Strong Search Intent
The campaign was able to attract substantial traffic from specific service searches.
AC Repair Dubai
1,248 clicks
78 conversions
AC Service Dubai
842 clicks
52 conversions
Home Renovation Dubai
615 clicks
41 conversions
Villa Renovation Dubai
402 clicks
28 conversions
Kitchen Renovation Dubai
336 clicks
24 conversions
The Result
Instead of relying only on referrals or people already familiar with the company, the campaign created a search-based customer acquisition channel capable of reaching people actively looking for AC, maintenance and renovation services.
The campaign generated 421 tracked conversions at an average cost of AED 29.49 per conversion, while receiving more than 6,800 clicks from nearly 100,000 impressions.
CASE STUDY 02
224 Tracked Conversions for a UAE Home Renovation Company
Client
UAE Home Renovation & Maintenance Company
Industry
Home Renovation & Technical Services
Campaign Period
1 January 2026 – 30 April 2026
Campaign Type
Google Search Ads
Primary Service
Home & Villa Renovation
Geographic Coverage
UAE
The Challenge
The company wanted to reach homeowners and property customers actively searching for renovation services.
Rather than advertising to a broad audience and hoping people would become interested, Trend Mart Solutions focused the campaign around high-intent Google searches related to renovation.
The goal was to generate measurable conversions while keeping the cost of acquiring each conversion under control.
The Strategy
Trend Mart Solutions created and managed a dedicated Google Search campaign around renovation-related searches.
The campaign focused on services such as:
- Home renovation
- Villa renovation
- Kitchen renovation
- Bathroom renovation
- Interior renovation
- Flooring
- Painting
- General renovation services
The campaign also used geographic performance data to understand where conversions were being generated most efficiently.
Campaign Results
Over the four-month campaign period, the campaign generated:
Metric | Result |
|---|---|
Impressions | 76,100 |
Clicks | 3,244 |
Conversion | 224 |
Ad Spend | AED 5,240 |
Average CPC | AED 1.62 |
Cost Per Conversion | AED 23.39 |
Conversion Rate | 6.91% |
These figures are taken from the Google Ads campaign dashboard supplied for the case study.
High-Intent Search Traffic
The campaign attracted strong engagement from searches directly related to renovation services.
Some of the leading search terms shown in the campaign report included:
Search Term | Clicks | Impressions | CTR |
|---|---|---|---|
Home renovation Dubai | 512 | 1,245 | 41.13% |
Villa renovation Dubai | 411 | 1,102 | 37.30% |
Kitchen renovation Dubai | 365 | 987 | 36.98% |
Bathroom renovation Dubai | 312 | 856 | 36.45% |
Interior renovation Dubai | 298 | 798 | 37.34% |
These numbers indicate that the campaign was reaching people searching specifically for renovation-related services rather than relying entirely on broad-interest advertising.
The Result
The campaign generated 224 tracked conversions from 3,244 clicks, with an average cost of AED 23.39 per conversion.
The campaign also achieved a 6.91% conversion rate, demonstrating that the traffic generated was not simply producing visits but was resulting in tracked conversion actions.
By focusing on high-intent renovation searches, Trend Mart Solutions created a measurable Google Ads acquisition channel that generated 224 tracked conversions at an average cost of AED 23.39 each.
